That is right! You can HAVE as many of them as you want in your business, as long as:

It really could not be more simpler than this.

What happens when you get a lead in, or more to the point, what is actually supposed to happen is that, once your targeting is on point, you should have no trouble at all at converting that lead into a paying customer.

Yet, I still see many business owners and entrepreneurs just like yourself, struggle with managing conversions in their businesses.

To create a sustainable and scalable business, you really CANNOT afford to keep this up, unless someone else is paying for the leads and you don’t actually like making money.

In a business, if you are converting at less than 25% of your leads into actual customers, then that should be start the alarm bells ringing.

This means that over 75% of your leads are not converting into customers.

Just let that sink in for a second.

75% of the people that you are advertising your business out to are not taking the relationship further.

That is a real big waste of money and it happens in businesses around the world.

There will also be no consistency in the way that your leads are handled and this is where we can spot issues VERY quickly. If you are at this stage, there are usually only 1 of 6 excuses a sales person will make if they cannot sell to a customer.

There are a few dark and sinister forces at work here, the first is that your TARGETING could be off and you are not advertising to the right group of people, this is in-efficient and just causes your sales force to waste time with leads that may potentially never buy from them.

The other area that this problem could come from is that your sales force may not know HOW to sell correctly, either through a SKILL based issue or a WILL based issue.

And this leads to them making excuses about not being able to sell.

Now, don’t get me wrong, there are genuine reasons a lead may not be able to buy from you, either they cannot afford it or it is not the right product for them.

But when the lead is genuinely interested, has a need and your product can solve it, the sale can quite often be lost by a sales person, who is either trying to hard, or just doesn’t know how to adapt to the way that THAT particular customer wants to buy.

You need to make sure that your Customer Targeting is as specific as possible. Get to know your customer, build Archetype’s or Avatar’s about them, know what words they use, what problems they have and where they would like to be.

Assuming that this has been done, you could also look at updating the SKILL and WILL of your team by learning more about using NLP, Hypnotic Language and understanding the Psychology of Selling (and Buying!) and how to use this to maximise their sales conversions.

You are never going to be able to learn what every single customers’ buying process or way to build rapport will be, but you can learn the process that will ensure you are able to understand how every individual customer does this, therefore allowing you to change your approach to match your customer’s preferred style.

By ensuring your team are trained correctly and that they have overcome their limiting beliefs around selling, you can work towards hitting higher conversions in your sales team, wether its just you or you have more than one person selling for you.

Excuses burn YOUR Money!

Download the guide to The 6 Excuses Every Sales Person Makes When They Can’t Sell and learn to spot the signs for yourself.